IXMA: International Experiential Marketing Association

New Experiential Marketing Research (EMF Registration Required)*		The Detroit News New Dodge Ram to run with bulls 01.12.08

Experiential Marketing Research (EMF Registration Required)*		Globes National News in Israel 12.09.2007 (article is in Hebrew)

The Hauser “Strategic Brown Bag” – Your Experience on Their Terms? 07.25.2010		Brandweek's Guerrilla Marketing Report 2007 (*EMF Registration Required) 11.03.2007

Are You Attending Or Even Looking For The Correct Funeral? 06.14.2010		Experiential Marketing Research (EMF Registration Required)*

The Emotional Rolodex 05.25.2010		Adweek Experiential Marketing Article by Erik Hauser & Max Lenderman (EMF Registration Required)*

Marketing to a World of People At The End of The Rope - The Cult Of Speed 10.22.2009		Brandweek's Guerrilla Marketing Report 2007 11.03.2007 (EMF Registration Required)*

AdWeek EXPERIENTIAL MARKETING: Working The Front Lines 10.05.2009		BrandAnimation: Debunking The Myth of Self Regulation 10.10.2007

Experiential Marketing Events : Rethinking What You Thought You Knew - Part 3 of Many 09.11.2009		Missing the Meta Picture 08.05.2007

Experiential Marketing Events : Rethinking What You Thought You Knew - Part 2 of Many 09.09.2009		Brandweek: Experiential Marketing 07.26.2007

Marketers Struggle To Gain Consumer Trust & Interest With Branded Content 08.01.2009		BrandAnimation: Old World Order 06.19.07

Events : Rethinking What You Thought You Knew - Part 1 of Many 07.21.2009		Metric: Cost Per Touch (CPT) Survey Results 04.24.07

Retail Killed The Retail Star 06.14.2009		BrandAnimation: We're Not an Army - It's Not a War 04.18.2007

Consider a World With No Brand Equity 06.08.2009		Experiential Marketing Survey Results 02.13.07 (EMF Registration Required)*

Repeat After Me : Shopper Marketing : All Together Now:) 06.02.2009		BrandAnimation: The Experience Strategy 01.29.07

Return to Gender? 04.05.2009		Beyond LoyaltyReport - Part I Beyond Loyalty Report - Part II 01.28.07

Consumer Spending Up In Health/Beauty Vertical 02.24.2009		BrandAnimation: Customer Control Changing the Rules of Engagement 11.29.06

The Right Forumla For Grabbing Market Share 02.10.2009		Second life vs First Life Advice Offered 10.25.06

The Healing Process Needed for Gatorade 02.03.2009		BrandAnimation: A Canvas is a Canvas 10.22.06

Adweek Experiential Marketing Article by Erik Hauser & Max Lenderman (*EMF Registration Required)		Media Daily: Advergaming 09.15.06

11th Annual Voice of the Customer User Experience Design & Innovation December 8-10, 2008 Newport Beach, California 09.02.2008		BrandAnimation: Devolving Evolution 07.16.06

NY Games Conference Brings Together Top Games, Media, & Entertainment Executives in New York City, Sept. 25-26 08.26.2008		BrandAnimation: Equal Opportunity Positive Branding 05.01.06

Introducing The Global Experiential Sessions 07.23.2008		BrandAnimation: Leveraging Experiential Retail 04.15.06

BrandAnimation: The Experience Threshold 05.27.2008		BrandAnimation: Brand Influencers in Motion 03.31.06

Aquent Talent Blog: Erik Hauser Talks about Experiential Marketing... Listen to the Podcast (MP3) Read the Blog 03.28.2008		Experiential Makeover: BrandAnimation Edition Part 2 03.19.06

in:fluencia Article & Video (in French) 03.20.2008		Experiential Makeover: BrandAnimation Edition Part 1 03.03.06

BrandAnimation: Capitalize on United's Mistakes to Snare High Value Customers 03.19.2008		The New Marketing Paradigm: Quotes on the State of the Marketing World 02.28.06

BrandAnimation: What Every Marketer Can Learn From Guitar Hero 02.25.2008		BrandAnimation: Reaching an Audience Doesn't Mean Anywhere and Everywhere 02.22.06

BrandAnimation: Gene Simmons Knows Best -- At Least Certainly Better Than Kodak 01.29.2008		BrandAnimation: Are Your Experiential? 01.09.06