Welcome to IXMA

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Keynote Speech at Stanford University
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IXMA (the International Experiential Marketing Association) is a professional organization formed for the advancement of Experiential Marketing.

As this organization continues to grow, accreditation courses and other programs will become available for its members.

“Traditional marketing theories and practices are rapidly changing and becoming less relevant,” says Erik Hauser, Director of the IXMA. “Moving forward, experiential marketing is a fundamental basis for the future of marketing strategy”.

Please click the button below to visit the Experiential Marketing Forum Website.

EMF Advisory Board

Global Experiential Marketing Research Industry Trend Report
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Playing The TouchPoints Like a Concert Pianist
02/28/2013

Through the Lens Of The Consumer All The Way Down The Check-Out Line
02/26/2013

Consumer Behavior : A Cashless to Card-less to Key-chain Economy
02/25/2013

HBR’s Look Ahead : Big Data Transforming The Art Of Persuasion
02/25/2013

Facebook Fatigue : Advertising Ramifications
02/11/2013

Lights On : Lights Off
02/10/2013

It's a Digital World - Oxygen Optional
02/02/2013

Codification & Finality Of The Journey Through The Liminal Period Into Another Golden Age
101/29/2013

Direct Marketing -- Avoid It At Your Own Peril You Don’t Have to Touch It To Feel It
01/28/2013

McDonald’s Gets 100% Consumer-Centric Down Under In OZ
01/08/2013

Retailers Can Radically Improve CEM Via One Important Piece
11/25/2012

Mine As Well Hang The Sign “Insert Your Brand Here”
11/22/2012

Double 0 Sell Out?
11/15/2012

Brilliant Experiential As A Direct Sales Vehicle - Progressive Snapsho
11/15/2012

Spend Your Money Where Your Intended Audience Spends Their Time
04/10/2012

We’re Living In An Event-Centric Content Created World
01/28/2012

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